Browse KPI formulas
Each page includes a business formula, Excel formula, example table, and reporting tips.
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Organic Click-through Rate
Organic Clicks / Organic Impressions
📊Keyword Ranking Change
Current Rank - Previous Rank
📊Backlink Growth Rate
(Current Backlinks - Previous Backlinks) / Previous Backlinks
📊Indexed Page Rate
Indexed Pages / Submitted Pages
📊Bounce Rate
Single-page Sessions / Total Sessions
📊Pages per Session
Pageviews / Sessions
📊Average Session Duration
Total Session Duration / Sessions
📊Content Conversion Rate
Conversions from Content / Content Visitors